The Pac-12 is rapidly disintegrating as member schools announce their departures.
Recently, it was revealed that Colorado will be joining the Big 12 in 2024, following the footsteps of USC and UCLA, who are set to move to the Big Ten starting next season as well.
This is causing significant concerns for the Pac-12’s future.
The reasons behind these departures is primarily cause by the Pac-12’s failure to secure media rights deals. Without substantial financial support from media contracts, the conference is struggling to retain its current members and attract new ones.
As a result, more schools may consider leaving in pursuit of better opportunities elsewhere, leading to a potential further erosion of the Pac-12’s strength and reputation.
The UW needs to look out for themselves
In light of these developments, the University of Washington’s athletics programs are facing an uncertain future.
With the conference losing key members and failing to secure new media rights deals, it becomes crucial for the UW to take proactive measures to safeguard their interests. Exploring potential partnerships or conference realignment may be necessary to ensure their long-term viability and success.
There seems to be a common sentiment that schools like Washington, apart from a few high-profile institutions like USC and Oregon, often find themselves overlooked within the Pac-12. This perceived lack of attention and opportunities for growth may further motivate the Huskies to seek new avenues to advance their athletic ambitions.
Now more than ever is it crucial for the UW to assess its options carefully and make decisions that will best position their athletics programs for a successful future amid the changing landscape of college sports.