Washington football’s new social media presence

Washington football’s coaching staff is making the most of the quarantine, pumping out tons of excellent video content on social media

Jimmy Lake and the rest of the Washington football staff have been making the most of the extended recruiting dead period caused by some of the COVID-19 fallout. A special shoutout to the media/video team for putting out incredible graphics and short videos displaying the University of Washington throughout this period.

A big switch up from the Chris Petersen era, Lake has put extra emphasis on the in-state class, and with the inability to hold any type of visits, FaceTime and social media marketing are the only way schools can sell themselves to a player.

Washington has done a great job selling the hometown hero narrative, using players like Mario Bailey, Lawyer Milloy, Budda Baker, and Myles Gaskin to sell that appeal to the local stars. This couldn’t come at a better time, especially with the rumors that are currently swirling around two uncommitted, in-state, five-star prospects.

Some of these videos have also done a great job profiling individual current and former Huskies to sell the impact that Washington has had on them, showing off the stories of Taylor Rapp, Nick Harris, and Levi Onwuzurike over the past few days.

To some, this might not look like much, but in the world of recruiting, this is everything. Over the last few years, some have said that the football program could do more to market themselves, especially after two Pac-12 Championships, three straight New Year’s Six bowls, and a College Football Playoff appearance. And with the potential of pulling in four five-star recruits, it’s time to pull out all the stops.

With everyone that seems to be interested in the Huskies, in and out of state, anything less than at the very least a top-15 class would feel like a disappointment. Washington has all the tools to truly assert itself as the West Coast’s dominant power. To go along with that, the in-state classes of 2022 and 2023 look to be loaded with talent as well, and the staff has to pull out all the stops in 2021 to secure a strong future. They’ve done a great job getting the ball rolling with all the incredible video content they’ve put out recently, now it’s time to close on some of these top prospects.

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