Washington football has been an official Adidas partner for nine days now, and the results already look to be paying off
Washington football, along with the rest of the department, is now officially sponsored by Adidas, and the first week or so of the partnership has been focused around the football program. The “official” jersey release is tomorrow, although you don’t have to go looking very hard to find a picture of them.
While not perfect (because nothing is ever going to please everyone) they do have a nice throwback sort of design with a bit of a modern feel, which I think is a cool representation of trying to mix great tradition with the modern design of some of their other uniforms (i.e Arizona State). Some people have noted the appearance of raindrops on the numbers, which they’ve said is meant to be a representation of the Northwest, even though to me I think it’s supposed to signify “Purple Reign.”
Apparently, the Huskies will also roll out alternate uniforms once or twice a year as well, but those haven’t been released yet. But the biggest focus of Adidas seems to be building a culture in the Seattle area, and they’re doing a pretty good job of that early on.
While some have called it a gimmick and a PR stunt, it’s a pretty good one from the shoe giant, who repurposed an old ferry, decked it out in purple and gold, and put the uniforms inside of it to show off to members of the media, season ticket holders, and all fans at different points. While the confiscating of phones, so there were no leaks of the uniforms, was a little dumb, the stunt in itself was a very cool way to show the nation what the Seattle area is all about. Sailgating is one of the best experiences in college football, and the “PartnerShip” is a very unique representation of that.
Let’s also take a minute to talk about this awesome photo shoot with Terrell Bynum, who displayed some of the new Adidas gear at different landmarks around Seattle. This is a very cool way to advertise their brand and the Huskies. They’ve taken out ads by Pike Place Market, and clearly seem way more invested in this program than Nike ever was. Only time will tell what the future holds, but Adidas is off to a good start!